Broadcast page views near the 10 million mark
The NPG Broadcast websites experienced record growth during the month of August… hitting nearly ten million page views. This is phenomenal growth for the sites and represents an increase of more than 80% over page views in August, 2009. The group was led by localnews8.com in Idaho Falls, which set an individual monthly site record with 2.8 million page views. Digital Content Director Lenny Smith took full advantage of having ABC’s “Extreme Home Makeover” in the market by providing extensive videos and slide shows of a new home that was being built for a Pocatello family. Ktvz.com in Bend also topped two million page views, kvia.com just missed hitting the two million mark and krdo.com topped 1.5 million page views. Kesq.com also had a record month.
Transition to IB a key factor
The decision to switch to Internet Broadcasting as a content management system earlier this year is obviously paying dividends. “IB is making a tremendous difference in the kind of content we can offer our site visitors,” says Mike Stutz, Director of News for NPG Broadcasting.
The stations are now able to send out local and national breaking news alerts on a 24/7 basis and that is helping to build more loyal site visitors. The rapid growth is welcome news to NPG Director of Internet Sales, Tony Courtwright. “We are also setting new revenue records with our focus on video, display and sponsorships on all of the sites,” he states.
Mobile offerings expanded
The six NPG Broadcast Websites have also expanded their reach to site users by launching new mobile initiatives. Working with a company called News over Wireless, the NPG websites now have developed new apps on I-Phone and Android smart phones. The initiative also improves the experience for all mobile users by offering more robust WAP sites like on the Blackberry. The offerings include the latest local and national news headlines, the latest weather, including live radar and long range forecasts and quality video of news and sports coverage.
Another new feature on the smart phone apps is called “My Report”’ where users can easily submit videos and photos with a couple of clicks on their phones. “We’re excited to have this ability to quickly provide photos and video from breaking news events,” says Erik Sandoval, the Digital Content Director at kesq.com, “it really expands our ability to cover stories.”
“We’ve worked hard to be the best news providers in our market on air and online, now we’re in a position to do the same for viewers on the go,” says Stutz. The new mobile initiative also positions NPG stations for the growing mobile ad market. “Our sales teams are now equipped to provide full marketing solutions that deliver results,” says Courtwright.